If you’ve been thinking about saying yes to that Birkin, Kelly, or even a sweet little Picotin… it might be time to move fast—because prices are going up. The Hermès U.S. price increase May 2025 is officially happening, and it’s landing sooner than most of us expected.
Straight from their Q1 2025 report, Hermès confirmed that a price increase is coming to the U.S. next month. And no, this isn’t your usual “new year, new prices” type of thing—it’s happening now, in spring, and it’s all because of a fresh round of U.S. tariffs on European luxury goods.
So yes, this one hits different. It’s not just seasonal—it’s sudden, steep, and a little unpredictable. In other words, ouch.
Why the Sudden Price Jump?
It’s the usual trade drama with a luxury twist. The U.S. is back at it, throwing fresh tariffs on European imports—and of course, Hermès is right in the spotlight. And let’s be real: Hermès isn’t exactly known for handing out price breaks. So when new costs pop up? You can bet they’re landing right in our shopping carts.
As much as we adore the brand (and we do!), they’re not exactly swallowing those extra fees out of generosity. If only it worked that way… 🧡
How Much More Are We Talking?
Hermès hasn’t shared the exact numbers yet—classic Hermès move—but if history is any indication, we could see increases anywhere from 5% to 10%. And that adds up quickly in Hermès world.
For example: a Birkin 25 in Togo that currently retails around $10,400 USD? A 10% bump would mean over a thousand dollars more. Not small.
And this isn’t just about Birkins and Kellys. If you’ve been eyeing a Lindy, a Garden Party, a belt, or even a silk scarf… don’t be surprised if those prices get a little love from the tariff fairy too.
Should I Buy Now?
Now, I know what you’re thinking: “Maybe it’s time to plan a trip to Paris?” Honestly… maybe! With the euro still somewhat friendly, buying Hermès abroad can feel like a savvy move. You get the VAT refund, the Parisian magic, and a possibly better price.
BUT—before you book that flight—keep in mind that scoring a leather appointment is still its own adventure, and there’s never a guarantee. You could fly all that way and walk out with a twilly and a coffee. So yes, shopping internationally is an option—but it’s not foolproof.
My Two Cents
Price increases are always a little frustrating, especially when you’re this close to getting what you want. But at the same time, this is Hermès we’re talking about. Every piece is made with care, by hand, in France, by artisans who train for years. It’s never going to be a fast-fashion moment—and that’s why we love it.
So if you’ve been dreaming, saving, manifesting, or just casually flirting with the idea of a new Hermès addition… this might be your moment to act. Your future self, stylishly carrying that new treasure, will absolutely thank you.
Have you been waiting on a wishlist piece? Is this price hike pushing you to make a move? Let’s talk in the comments! And if you score something before May 1—tag me. I want to celebrate with you. 🍾🧡
