If you thought shopping at Hermès was already an extreme sport, 2025 is here to make things even more interesting. The brand has rolled out new shopping rules, and whether you’re a seasoned collector or just dreaming of your first quota bag, these changes are something you’ll want to know.
From stricter quota bag limits to no more joint accounts (sorry, strategic shoppers), Hermès is tightening up its policies, making the game even more exclusive. So, let’s break it all down—without the corporate jargon—so you know exactly what you’re walking into this year.
1. Quota Bags: Same Limit, New Rules
The two quota bags per year rule isn’t changing, but Hermès is expanding what counts as a quota bag. Traditionally, only the Birkin and Kelly (in their standard sizes) fell into this category. But now?
They’ve added:
• Kelly Pochette
• Kelly Danse
• Kelly Elan
• Constance
So, if you’re thinking, “I’ll just get a Birkin AND a Kelly Pochette this year,”—nope. That would max out your quota. Pick wisely because you only get two.
What This Means for You:
• More competition for bags like the Kelly Pochette and Constance, since they’re now considered just as exclusive as a Birkin.
• You need to plan your purchases even more carefully.
2. No More Buying the Same Bag Over and Over
If you’re someone who collects the same style in every color, this one’s for you.
Hermès is discouraging repeat purchases of the same bag model. That doesn’t mean you can’t get multiple Birkins or Kellys, but if your collection is starting to look like a rainbow of Togo Birkins, don’t be surprised if your SA steers you toward something else.
What This Means for You:
• Variety is key. Want a Birkin 30 in gold, black, and etoupe? You might not get all three.
• The brand wants you to “expand your horizons” (aka, buy more than just quota bags).
3. Say Goodbye to Multiple Accounts
If you and your spouse or family member have been using separate accounts to double-dip on quota bags, Hermès has shut that down.
Now, if you have multiple accounts under your household, you must consolidate into one. But here’s the real kicker:
• Household accounts can’t purchase quota bags at all.
• Each account is now limited to one shipping address.
This is huge because some clients have been strategically using different accounts to work around the two-bag limit. That loophole is officially closed.
What This Means for You:
• If you had multiple accounts, you now have to choose which one to keep.
• If you switch to a household account, you won’t be offered Birkins or Kellys anymore.
Curated by Lena
4. Special Orders: A Little Easier to Get?
For those dreaming of a custom Hermès bag, there’s some potential good news. Special Orders (SO) might be a bit easier to access this year. While these slots are still invite-only, Hermès is rumored to be offering them to a slightly wider pool of clients.
That doesn’t mean you can just walk in and request an SO bag—it’s still based on your relationship with your SA and purchase history. But it seems like more people might get the opportunity this year.
What This Means for You:
• If you’ve built a solid purchase history, you might have a better chance of scoring an SO slot.
• SO bags are still highly limited, so don’t bank on it happening overnight.
5. Price Increases (Because Of Course)
Like clockwork, Hermès has increased prices again for 2025. If you’ve been debating whether to buy now or wait, waiting will probably cost you more.
Some of the biggest jumps:
• Birkin 25 in Togo: From $11,400 to $12,100
• Non-quota bags: Some have increased by up to 12%
What This Means for You:
• If you were holding off on a purchase, just know it’s not getting any cheaper.
• These increases happen every year, so it’s not a shock—but it still stings.
Final Thoughts: What’s the Strategy Now?
Final Thoughts: What’s the Strategy Now?
With these changes, shopping at Hermès in 2025 is going to require even more patience and planning. If you’re serious about getting a quota bag, here’s what you need to do:
✅ Strengthen your relationship with your SA – This is more important than ever.
✅ Be open to different styles – If you’re too fixated on one bag, you might hit roadblocks.
✅ Act fast if you want to buy – Prices are only going up.
While these new rules may feel restrictive, they’re all about maintaining Hermès’ exclusivity. At the end of the day, that’s part of what makes the brand so desirable.
So, what do you think about these changes? Do they make shopping even harder, or do they keep things fair? Let’s chat!
